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Handover of the farm to the Frey family
After 45 years as managing director and owner of Toyota Frey Austria, Friedrich Frey is handing over the management agenda to his children Anja and Friedrich.
Handover of the farm to the Frey family
The Frey family has been an importer of Toyota in Austria since 1971. Friedrich Frey Sr. Together with Ernst Frey, he took over the general representation of the brand, which was completely unknown in this country, and steadily expanded the market in Austria over the years. Today the company is the general representative of the Toyota, Lexus and Aston Martin brands. Toyota Frey's dealer network in Austria includes 70 partners and 50 workshops as well as nine of its own car dealerships. After 45 successful business years with almost 600,000 Toyotas sold in Austria, Friedrich Frey Sr. The operational management is now handed over to his children Anja Frey-Winkelbauer and Friedrich Frey; he himself will head the company as chairman in the future.