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Hella on course for growth
By integrating lighting solutions into the structures of vehicles, Hella wants to stand up to the strong low-cost competition from Asia in the headlight market.
Hella on course for growth
Hella Fahrzeugteile Austria GmbH, a subsidiary of the global automotive supplier Hella, is responsible for the global business with lighting and electronic products for the off-highway sector with agricultural and construction machinery as well as mining vehicles. Managing director Thomas Hiebaum states: “The off-highway sector is currently in a radical phase of change.” The trend is moving away from high-performance individual machines towards systematically interacting complex machine groups. “We rely heavily on tailor-made, customer-specific solutions,” says Hiebaum. Hella will therefore increasingly use its expertise in automotive original equipment - for example, the intelligent Matrix LED headlights of the new Mercedes-Benz E-Class come from Hella - in the off-highway sector. To this end, the two Austrian locations in Vienna (administration/sales) and Großpetersdorf in Burgenland (production) will be closely linked to the global Hella network.