Hans Lorenz new Birner sales manager
Hans Lorenz will take over sales management at Birner GmbH on December 1, 2017. The former managing director of WM Trost in Austria takes over this position from Fritz Wieder. “We are pleased to be able to set further trends in the market with Mr. Lorenz and to continue to develop consistently,” says Franz Lettner, Managing Director at Birner, commenting on the change at the top sales position. Lorenz is taking over a strong sales organization with 29 branches and 40 sales representatives. “Together with my team, I would like to offer tailor-made services and solutions for the digital age,” says Lorenz, outlining his strategy for the next few years. Fritz Wieder will once again focus more on parts sales to the brand workshops...

Hans Lorenz new Birner sales manager

Hans Lorenz will take over sales management at Birner GmbH on December 1, 2017. The former managing director of WM Trost in Austria takes over this position from Fritz Wieder.
“We are pleased to be able to set further trends in the market with Mr. Lorenz and to continue to develop consistently,” says Franz Lettner, Managing Director at Birner, commenting on the change at the top sales position. Lorenz is taking over a strong sales organization with 29 branches and 40 sales representatives.
“Together with my team, I would like to offer tailor-made services and solutions for the digital age,” says Lorenz, outlining his strategy for the next few years. Fritz Wieder will once again focus more on parts sales to the brand workshops and will be involved in all of the company's sales activities as regional sales manager for Tyrol and Vorarlberg.