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Change of leadership in the new car market
Exciting news from the new car market: The domestic car market recovered significantly in March. Although it remains firmly in the hands of the VW Group, the best-selling model this time is from another manufacturer. And that is a real first!
Change of leadership in the new car market
The current ones New registration figures from Statistics Austria are a real ray of hope. After months of contraction, new car registrations rose significantly again in March 2021. In fact, sales have almost tripled!
29,526 vehicles were registered across Austria in March, which corresponds to an increase of 177.1 percent compared to the same month last year. The latter, and in this respect the recovery must be put into perspective, was of course the first month with the Corona lockdown: in March 2020, Austria practically came to a complete standstill. In the first three months of the year together, 63,522 new cars were put on the roads (plus 16.2 percent). But even compared to pre-crisis levels, the world is looking a little better again: March sales figures are “only” 7.6 percent below the March 2019 value.
And the winner is...
The strongest growth segment is and remains the area of alternative drives. There were three-digit percentage increases here in March - of course also thanks to government funding - so that this area already accounted for 32.4 percent of new registrations. The proportion of newly registered cars with purely electric drives was 11.6 percent and has more than doubled compared to the previous year (back then it was only 4.4 percent).
VW continues to set the tone in the brand ranking: the group brands VW, Skoda and Seat occupy the first three positions and together have a market share of almost 30 percent. Meanwhile, there is a real surprise in the model ranking: Last month, Tesla's Model 3 was the best-selling car in Austria for the first time! 1,127 units of the American electric car were newly registered in March. Behind it is the Fiat 500, which sold 873 times. The Skoda Octavia took third place in March with 726 new registrations. The number two and three electric cars are the ID.4 and the ID.3 from VW, which sold 419 and 242 units respectively in March.