Suche
Mein Konto
Vehicle warranties as purchase drivers
A representative study by the Nuremberg market research company puls on behalf of CarGarantie shows how extended guarantees can serve as a driver for purchases of new and used cars as well as electric cars.
Vehicle warranties as purchase drivers
According to thepulsestudy shows 61% of both new and used car buyers are interested in a follow-up warranty or a used car warranty. The actual number of deals, however, is significantly lower: only 41% of people interested in used cars and only 28% of people interested in new cars also take out a guarantee when they buy their vehicle. Depending on the segment, the dealer misses out on up to 33% of warranty deals. One of the reasons for this is simply the lack of an active guarantee offer. This is where retailers who want to close the gap between interested parties and actual transactions can start: an active, professional and reliable guarantee offer would be noticed by numerous customers.
Greater willingness to purchase thanks to guarantees
This can pay off twice for retailers: Not only can they conclude additional business through guarantees, offering a guarantee also significantly increases the willingness to buy. As the study shows, the willingness to buy used cars increases from 38% without the offer of a warranty to up to 63%. For new cars it still rises from 39% to 50%. At the same time, the customer's loyalty to the brand and the car dealership increases: According to thepulsestudy, the willingness to recommend the dealer increases significantly after a warranty offer, as does the tendency to have the vehicle serviced and repaired in the dealer's workshop.
Cooperation with CarGarantie
In order to be able to use the potential that has not yet been fully exploited, dealers need a reliable partner who offers a high quality of service in terms of both guarantee offers and claims processing. CarGarantie has the right products in its portfolio with which dealers can actively offer their customers attractive warranty offers. CarGarantie offers all services from a single source, from product development to marketing to claims payment. Experienced field service experts support retailers with all questions and the evaluation of key figures.
For thepulsestudy, 2,041 car buyers in Germany were asked about their interests and purchasing habits.
Peter Bachmaier, Director of Sales for Importers, Banks and Insurance Companies, and Christian Rothböck, Director of Sales for Trade:
“The new study once again confirms the importance and efficiency of a guarantee as a purchase driver,” says Bachmaier. "This gives retailers the opportunity to make their customers loyal. And that's exactly what CarGarantie specializes in - strengthening customer loyalty," says Rothböck.