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Ernst Prost exclusively: salary waiver is not a marketing insult
In an exclusive interview with Kfz Wirtschaft, Ernst Prost, CEO of Liqui Moly, reveals how he assesses the Corona crisis and how best to deal with employees now.
Ernst Prost exclusively: salary waiver is not a marketing insult
Ernst Prost, Managing Director of Liqui Moly, has caused a stir with two reports in the last few days. On the one hand, he pays each employee 1,000 euros more gross wages on their next salary. A kind of Corona consolation, as he himself says. On the other hand, he says he would give up his salary if necessary. A great gesture or just a marketing gimmick? We asked Ernst Prost directly in an exclusive interview:
"It's much more trivial. (laughs) The 1000 euro consolation came about because I was given it by two fellow entrepreneurs(Editor's note: this is how Prost refers to his employees) It was heard that due to the crisis there was a loss in their household income. So I decided to help. We then extended the help to all around 1,000 fellow entrepreneurs. In difficult times, every euro counts. As a boss, I have to be a role model and also make my contribution. That’s why my salary waiver – if necessary – is not a marketing gimmick but is completely serious.”
You can read the detailed, full-length interview in the upcoming print edition of KFZ Wirtschaft.