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Eko Fresh advertises VW
Volkswagen relies on German rapper Eko Fresh and other influencers to promote its economy service on social media.
Eko Fresh advertises VW
To make the Volkswagen Economy Service known, Intermate and Truemates, a network of influencer marketing agencies and social first content production, have launched a comprehensive campaign. As the new boss of Volkswagen “Eko Service”, the German rapper and actor Eko Fresh promotes great service quality at a low price. To achieve this, a Volkswagen Economy Service workshop was converted into a film set from one day to the next. In addition to Eko Fresh, “Germany's fittest policewoman” Adrienne Koleszar, the well-known YouTuber Jessabelle Kiko, anime YouTuber Kurono and the aspiring doctor and Instagram favorite Tommyviews appear in the videos. “With the campaign we want to communicate the advantages of the Volkswagen Economy Service as clearly as possible without distracting from the actual product,” explains Alisa Sljoka, Team Lead at Intermate. “At the same time, the campaign offers a lot of entertainment and the star factor and thus meets the taste of the target group without being brushed off as annoying advertising.” The campaign can be seen on Instagram from September to the end of October.