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Man-machine and personal contact
Digitalization and automation prove every day how essential personal contact is in business life. Facial expressions, gestures and winks should not be underestimated ;-)
Man-machine and personal contact
The Virtual Vehicle Research Center in Graz has developed a novel digital driving simulator that is intended to teach robot cars human behavior and at the same time increase people's trust in robot cars. Colleague Peter Seipel took a seat in the driver's seat of the human-machine and said: "Driving in the Drive. Lab simulator remains a challenge for the stomach nerves." With the Drive.Lab, researchers can collect driver, vehicle and infrastructure information and test it in complex traffic scenarios with mixed automation. The aim is to make the behavior of autonomous vehicles understandable, predictable and therefore acceptable to humans. And the actual primary goal is to reduce the number and severity of traffic accidents. Autonomous driving, digitalization, automation, increasingly complex assistance systems on the one hand. Conference calls, social media, SMS reminders, WhatsApp, Outlook.
ALL NONSENSE
Man as a human-machine who no longer needs interpersonal contact because everything works via machines anyway? Because there is no longer any need for facial expressions, gestures, or winks, because all of that is unnecessary anyway? All nonsense. Of course and thank God. We in the automotive industry are increasingly and continually experiencing that managing directors, sales managers and field staff explain to us that interpersonal contact is becoming more and more important. We are proudly presented with the “manpower” that distinguishes the company from the competition. They refer to a powerful field service team that acts as a contact person and problem solver for customers.
“You can only differentiate yourself from your competitors through optimal service, and that is entirely man-made.” WOLFGANG BAUER, EDITOR-IN-CHIEF
NO MACHINE CAN DO THAT
Whether paint, tires or lubricants: We are constantly told that the customer expects the best product quality anyway. You can only differentiate yourself from the competition through optimal service. And service is entirely man-made. It's about listening, understanding, empathy, anticipation, respect and understanding. No machine can do that. Presumably the fact that personal contact is becoming more and more important and that people count more than ever is simply the healthy and necessary counterpart to a world that presents digitalization and automation as a major challenge. Without this counterpart, the brave new world would probably be unbearable.