Suche
Mein Konto
The wish as the father of the thought
The big ELECTROMOBILITY BOOM has not yet occurred. The share of electric cars in total new registrations rose from a modest 2.0 to a modest 2.8% in the previous year. The proportion of private registrations has even decreased.
The wish as the father of the thought
Great Britain no longer wants to register diesel, hybrid and petrol cars from 2035. Five years earlier than originally planned. Diesel or gasoline-powered cars currently make up 90% of new registrations. France no longer wants to approve cars with combustion engines from 2040, while Norway is targeting 2025. Let’s take a look at the new registrations of electric cars in Austria. In 2019, exactly 9,242 electric vehicles were newly registered. The share of total registrations rose from a modest 2.0 to a modest 2.8%. And: 80.9% are attributable to companies, the proportion of private new registrations fell from 19.9 to 19.1% compared to the previous year. How is this all supposed to fit together?
WORKSHOP STORE
The extremely informative “Networked Mobility” event took place as part of the Vienna Autoshow 2020 at the Vienna Trade Fair. Stefan Bratzel, founder of the Center of Automotive Management in Germany, sees a battle of worlds between established automobile manufacturers, new mobility service providers and large digital players: “In the next ten to 15 years it will be decided who will play the key role in the mobility of the future,” says Bartzel. In any case, it is a “serious omission” on the part of automobile manufacturers to leave the development of vehicle software to Google & Co and limit themselves to hardware. The statement from Denzel board member Hansjörg Mayr about the future of the workshop business is very interesting: "The example of a purely electrically powered Hyundai Ioniq, which is operated by the Vienna taxi company 40100, proves the dramatic change. After three years of taxi operation, the service booklet at mileage 260,000 showed two meager entries: replacing the pollen filter and replacing the brake pads." Mayr is convinced that electromobility and autonomous driving would significantly shrink aftersales sales. What to do? There is no patent recipe. “We have to focus on individual communication with the customer,” says Mayr. The tool for this could be your own car dealership app that works in both directions. This means the car dealership can react quickly and make recommendations for the best next action.
“The proportion of new private registrations of electric cars actually fell last year.”WOLFGANG BAUER, EDITOR-IN-CHIEF
FULL SERVICE OFFERS
The need for full-service offerings continues to increase significantly. This is the result of a current study by willhaben. Offers would have to extend significantly beyond the car itself. End consumers would want everything from a single source: choice, ordering, registration, service, insurance, breakdown assistance, but also the provision of other means of transport such as e-scooters, bicycles, etc. It is also important that the all-in-one packages can be individualized. In short: the car dealership must become a mobility service provider. Not a new, but a true insight.