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The new Renault logo
The French manufacturer is changing its logo. Don't worry, the diamond remains, it just looks completely different.
The new Renault logo
It hardly escaped any observer: When Renault announced its “ Renaulution "Strategy was announced, a redesigned Renault diamond was emblazoned behind Luca de Meo, the CEO of Renault. Since then, this new symbol has been seen more and more often - rather discreetly and without accompanying music. It has now appeared in the new Zoe advertising campaign, then on the brand's social networks. A kind of staging in several subtle acts.
With its typical angles, which went well with the slanted Renault bonnets of the 1920s, the geometric figure of the diamond had become established as a brand emblem for Louis Renault in 1925. Since then, the French car manufacturer has renewed its logo no less than eight times. The Renault emblem was last given a new look in 1992, and a discreet revision took place in 2015. Now the diamond is experiencing its ninth stage of evolution.
The design of the new logo also has very practical advantages in terms of modern media representation options. They facilitate its animation, for example in moving images, in digital media, but also on the information monitors in the vehicles, for example during their welcome sequence. The new emblem will gradually appear on all Renault models from next year. “By 2024, the entire Renault range will bear the new emblem,” says Gilles Vidal, Renault Design Director.