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This is the car color of the year
Axalta has announced its 2021 car color of the year. It's called ElectroLight and probably won't suit everyone's taste. Especially when you consider what the most commonly purchased car color is in the world...
This is the car color of the year
And the winner is…. ElectroLight is the car color from the paint manufacturer Axalta. In any case, this is unusual and suitable for drivers who like to attract attention. Axalta describes the shade as an expressive, refreshing green-yellow hue with an “inspiring, peppy and modern character that evokes energy, style and flair.” The unique appearance of ElectroLight combines a combination of sporty design elements and functionality. In conjunction with two-tone, black-grey color accents or matt finishes, the color is characterized by its enormous versatility on various mobility solutions.
ElectroLight also has reflective properties and can be located particularly well by LIDAR (Light Detection and Ranging) systems. Due to the layer structure and the pigment content, the paint also has the necessary permeability for location using RADAR systems (Radio Detection and Ranging).
“ElectroLight lights the way to a green future”
"With our innovative products, we are always one step ahead of the market. We have truly internalized this corporate philosophy and we live it every day at Axalta," says Hadi Awada, a senior vice president at Axalta. "ElectroLight lights the way to a green future for all vehicle types, including autonomous vehicles. Developed specifically for sensors in the mobility sector, ElectroLight combines state-of-the-art paint technology and a passion for individualization in a functional, expressive and dynamic color."
Fully autonomous vehicles will soon become a reality and will increasingly need to rely on LiDAR and RADAR technology to interact with the environment. ElectroLight meets industry safety standards and improves the performance of both systems. This makes the new color an excellent choice in the areas of trend and technology.
According to Axalta's global study, white remains the most purchased car color around the world. Nevertheless, consumer demand for car colors with an individualized look is constantly increasing. Green's influence on current vehicle market trends towards an ecocentric approach is evident in both the blue and yellow color palettes. This also includes ElectroLight.