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Then we'd rather do it ourselves
BMW Motorrad is realigning itself when it comes to communication. Motorcycle shows will suffer.
Then we'd rather do it ourselves
A small hammer fell today on the part of BMW Motorrad. A press release states: "New live and digital formats will increasingly replace traditional trade fair appearances at BMW Motorrad in the future. In particular, this means that the classic engagements at the two leading trade fairs EICMA in Milan and Intermot in Cologne, which were previously centrally organized by BMW Motorrad, will no longer be available."
What does that mean specifically? BMW Motorrad is not completely ruling out trade fair appearances, as it also says that it can still attend selected, regional two-wheeler trade fairs. Exciting: BMW Motorrad is open to new formats, whether digital or live. This seems to be partly the case old opinion column from us is slowly becoming true: digital product presentations will increase dramatically in the future.