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BMW Motorrad defies the pandemic
BMW's two-wheeler division was able to continue its growth strategy even in the crisis year. It was particularly successful in Austria.
BMW Motorrad defies the pandemic
Despite the challenges caused by the corona pandemic2020couldBMW Motorrad 169,272 motorcycles and scootershanded over to the customers and thus achieved the second best sales result of all time (previous year: 175,162 vehicles,-3.4 percent). The guarantees for the positive result were the market launches of thirteen new models, the strong BMW Motorrad product portfolio and the very motivated BMW Motorrad trading partners worldwide.
Strong in Austria
Also inAustriawe look back on a successful year 2020. BMW Motorrad has a year in this countryA total of 1,951 units were sold in 2020, what aIncrease of 1.46 percent over the previous yearcorresponds. BMW Motorrad thus achieved the second-best result in history in Austria last year.
Markus Schramm, Head of BMW Motorcycles:"After difficult months from March to June, the entire BMW Motorrad team was able to turn things around with a high level of pragmatic flexibility and great personal commitment. In addition to what is probably the best BMW Motorrad product range of all time, it was this team performance that I am very proud of that made the second-best sales result of all time possible in 2020."