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Car & motor trends from Willhaben

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Michael Gawanda, head of the Willhaben Motor Network, sheds light on the automotive trends for 2018 from his perspective. He is certain that no stone will be left unturned and that the automotive industry will also have to reckon with competition from outside the industry. At the same time, Gawanda emphasizes that the car will continue to be indispensable in the future and that e-mobility – as long as the price is at the same level as thermal vehicles – could definitely become suitable for the masses. On the topic of ownership vs. sharing, the Willhaben manager believes that the automobile will continue to be a status symbol in the premium segment, but that the sharing trends will grow rather than ebb.

Michael Gawanda, Leiter des Willhaben Motornetzwerks, beleuchtet aus seiner Sicht die Automobiltrends 2018. So ist er sich sicher, dass kein Stein auf dem anderen bleiben wird und die Automobilindustrie auch mit branchenferner Konkurrenz rechnen müsse. Zeitgleich betont Gawanda, dass das Auto auch in Zukunft nicht weg zu denken sei und die E-Mobilität – sofern sie sich preislich auf dem Niveau thermischer Fahrzeuge einpendelt – durchaus massentauglich werden könnte. Zum Thema Besitz vs. Sharing glaubt der Willhaben-Manager, dass das Automobil im Premiumbereich weiterhin ein Statussymbol bleiben wird, der Sharing-Trends aber eher wachsen als abebben wird.
Michael Gawanda, head of the Willhaben Motor Network, sheds light on the automotive trends for 2018 from his perspective. He is certain that no stone will be left unturned and that the automotive industry will also have to reckon with competition from outside the industry. At the same time, Gawanda emphasizes that the car will continue to be indispensable in the future and that e-mobility – as long as the price is at the same level as thermal vehicles – could definitely become suitable for the masses. On the topic of ownership vs. sharing, the Willhaben manager believes that the automobile will continue to be a status symbol in the premium segment, but that the sharing trends will grow rather than ebb.
Willhaben Auto & Motor Chef Michael Gawanda

Michael Gawanda, head of the Willhaben Motor Network, sheds light on the automotive trends for 2018 from his perspective. He is certain that no stone will be left unturned and that the automotive industry will also have to reckon with competition from outside the industry.

At the same time, Gawanda emphasizes that the car will continue to be indispensable in the future and that e-mobility – as long as the price is at the same level as thermal vehicles – could definitely become suitable for the masses.

On the topic of ownership vs. sharing, the Willhaben manager believes that the automobile will continue to be a status symbol in the premium segment, but that the sharing trends will grow rather than ebb.

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