Audi launches new brand campaign

Audi launches new brand campaign

“With our sharpened brand strategy, we are defining leadership in a contemporary way and are preparing ourselves for the future – for a new automotive era and for our customers,” says Henrik Wenders, Senior Vice President of the Audi Brand. It's about using technology to improve people's lives and make a contribution to society. Audi's aim is to shape the future of premium mobility and create fascinating experiences. With the global campaign, the company wants to show its path towards an electric, digital and emotional future.

In the future, Audi will bundle its global marketing measures under the motto “Future is an attitude”. The global campaign takes cultural and country-specific needs into account. Advantage through technology remains the brand claim. As part of the new brand campaign, the revised Audi corporate identity will be visible globally for the first time. A reduced and clear style should be clear in the new visual language.